Loyal Patriots fans crowded Boston bars near Fenway and beyond on Sunday night, watching with bated breath as their team fought a long, slow battle that eventually led to a sixth Super Bowl victory. They are now tied with the Steelers for most in National Football League history.
The score was just 3-0 until late in the third quarter through Stephen Gostkowski's 42-yard field goal from the first possession of the second quarter.
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Details of those are presumably still to come, as is the final season of one of the most talked-about TV franchises of all time. Was Sunday night's Game of Thrones Super Bowl ad a stealthy spoiler for the way the whole series will end? "Sugar is sugar.
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Pat Rogers, who lives about a mile from the crash site, told the Orange County Register he saw the plane on fire and coming apart. Another tweeted: "Pretty sure we just saw a plane crash into a neighborhood". "It shook the house".
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Facebook has grown the number of staff 42 percent in the past year and total headcount is now sitting at 35,587 people. Zuckerberg also highlighted that there are plans to messaging the centre of users' social experience in new ways.
Meanwhile, oddsmakers at Bovada expect Rams and Patriots to face each other in the Super Bowl again next year, with both teams 7-1 favorites to lift the Lombardi Trophy. He's won eight Super Bowl titles if you include the masterful job he did as New York Giants defensive coordinator in 1986 and 1990. They previously won by 3, 3, 3, 4 and 6 points.
The Rams earned the dubious distinction of being tied with the '72 Miami Dolphins for scoring the fewest points in a Super Bowl.
The Rams looked likely to hit right back when Jared Goff marched Los Angeles into New England territory only to be intercepted on the four-yard line with four minutes to play.