Haas kickstarts F1 2019 launches with unveiling of all-new livery

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Haas team principal Guenther Steiner said the team wanted to differentiate its new Formula 1 livery from Lotus's famous black and gold colour scheme. They kept their promise and an absolutely stunning livery was seen earlier today.

Haas is one of just two teams - the other being Mercedes - to have an unchanged driver line-up going into the new campaign, with Kevin Magnussen and Romain Grosjean retained for a third season together.

The team left it quite late when making the announcement but the proximity got the desired effect.

English entrepreneur William Storey is the face behind Rich Energy, which has teamed up with American outfit Haas for the forthcoming campaign after failing in its takeover of Force India past year.

"We are in the part of the field where it is really competitive", Magnussen told Denmark's BT newspaper.

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"To take as big a step [in 2019] is very hard - it's going to be incredibly hard to even hold on to where we were past year".

"We all know they have a very close alliance with Ferrari and I think we just need to make sure it's not too close". We're looking forward to taking Red Bull on both on and off the track and challenging them. The black and gold livery and Rich Energy sponsorship might ultimately have gone to the Williams F1 team this year, with Storey admitting that talks with the British team took place. "We're delighted to work with Haas and we want to do it on a very long-term basis".

"I think a cooler team and I think if we do beat them on track, which I think we have a great chance of doing, then that will be a brilliant achievement for us".

In Singapore previous year, Magnussen took the team's first fastest lap.

"They've got the best business model in the sport, they are uniquely positioned to exploit regulation changes". As far as I'm concerned anyone who says it doesn't exist it's like saying man never walked on the moon, or Elvis is still alive. They are run in a very unpretentious fashion, they are proper races and Gene Haas is a wonderful businessman who is approaching motor racing in the right way. Ahead of next months season-opening Australian Grand Prix.