Google's Parent Company Announces Quarterly and Annual Earnings

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However, Alphabet shares fell as the company reported rising costs, a narrower operating margin and a widening loss at its "other bets" unit, which houses its artificial intelligence research and life sciences divisions, among other high-risk businesses.

Yet Alphabet continues to deliver strong top-line growth, which is impressive considering that its revenue base was $137 billion past year.

A booming digital advertising market lifted Google's fourth-quarter advertising sales by a fifth and helped Alphabet, its parent, to beat Wall Street's profit and revenue forecasts last night.

Alphabet's fourth quarter revenue rose 22 per cent from a year ago to $39.28-billion, compared to the average expectation of $38.93-billion among analysts tracked by Refinitiv.

Asked whether Google had any plans to respond to efforts from big-game publishers to sidestep app store fees, Pichai signaled that the company had no plans to reduce the cut it takes from Google Play. Advertising directors speaking to CNBC have said some brands were moving 50 to 60 percent of their ad spending from Google to Amazon.

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The news resulted in the company's shares falling three per cent in after-hours trading. Google advertising revenues were $32.63 billion in the fourth quarter, 83% of the total for Alphabet. And on Amazon, advertisers can see when someone viewing or clicking their ads makes a purchase, something Google can't do since almost all of the sales its drives ultimately happen on other sites.

Google and Facebook ads are still more relevant and effective than most other options because the companies collect so much information on activity across the internet and beyond.

Online commerce grew quickly in the final quarter of 2018, helping Google's ad business. "We are confident that Google will continue to have rising paid click volumes for the foreseeable future". The three largest advertisers, according to Ad Exchanger, were Geico, Samsung and Disney, which together accounted for 15% of all advertising a year ago. It's likely that the majority of that money was in hardware sales, as Google doesn't break down how much it brings in through hardware versus through cloud services.

Greene and incoming Google Cloud CEO Thomas Kurian, a longtime Oracle Corp.

Stock was weak due to lower than anticipated operating profit and much higher levels of capital expenditures.
However, those operations showed a $1.3 billion operating loss. It's unclear. Sundar Pichai, Google's chief executive, used the word "focus" several times Monday in talking about the company's cloud-computing business, which hints that Google is resetting a bit in that business. They are now up $7.4 billion, up from $6.6 billion year-on-year.

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