Sex Sells (Unless You're a Woman at CES)

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"If you value your privacy, buy an iProduct": that's the message Apple is trying to send with their giant ad in Las Vegas, which was bought to woo this week's army of CES visitors from Android and other competing products. But these old-school "bra fitters" are hard to find these days. But a month after that, DiCarlo explains in an open letter on the company's website, they were notified that the award was being rescinded and they were barred from showing at CES.

CES is making efforts to address gender bias in its show - as it's move to actually have female keynote speakers this year demonstrates, and it's also unveiled a $10 million startup fund for women and diverse founders.

Submitted for the CES Innovation Awards, the company was ecstatic to learn that the Consumer Technology Association (or CTA, the company that runs and produces CES) had chosen their product for the CES Robotics Innovation Award, a highly coveted award among technology makers that attend CES. Vars said Lora Dicarlo has an integrated, vertical production line - all that's needed to create a new product is her CAD program, a 3D printer and Vars herself, who holds a doctorate in design-focused mechanical engineering.

She writes how Lora DiCarlo was selected for the Innovation Awards honoree in the Robotics and Drone product category, with a panel of independent expert judges in robotics giving it a high score across all judging criteria.

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CES organizers were not immediately available for further comment.

The firm was at CES to show off a product designed for the discerning gentleman - a snug, collar-like device named "Tenuto" which, in musical notation, refers to holding on slightly longer than you normally would. Someone also needs to slice the bread, although the company says it's working on a way for the machines to do that, too. The machine is all glass, so customers can watch bread get made.

The smart bra isn't meant for regular wearing, though it could be used again if sizes change because of pregnancy or other factors. While the Ose wasn't allowed on the show floor, adult novelty company OhMiBod has been a regular attendee for several years (and even won a Best of CES award in the the "Digital Health and Fitness Product" category in 2016).

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