Here's bad news for people who share their Netflix and other streaming service accounts: a new software could crack down on users who share passwords with others. The OTT service provider can also block a users account but we believe that will not happen until its an extreme case of sharing and piracy. It could be family, friends, your significant other or just about anyone in between.
Media research firm Magid found that 26 per cent of millennials share passwords for video streaming services.
If passwords are being sold through for-profit operations, accounts could be shut down.
The software uses artificial intelligence, machine learning, and behavioral analytics to look for activity it deems potentially fraudulent.
It takes into account a range of factors, like where an account is being accessed from, what time it's used, what content is being watched and by what device, etc.
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Synamedia says that until now, content providers have turned a blind eye to casual password sharing as it helps market their service to new audiences.
The company says its software is clever enough to know if you're watching from your house or a holiday home. As an estimate, there's expected to be a loss of 1.2 billion dollars by 2021 due to credentials sharing.
While the number of people one can share their Netflix account with depends on a personal plan, casual credentials sharing has become too expensive for the streaming service to ignore, a firm that can crack down on cheaters, has suggested. Many casual users will be happy to pay an additional fee for a premium, shared service. "It's a great way to keep honest people honest while benefiting from an incremental revenue stream", said Racine.
Available as a cloud or on-premise offering, Synamedia Credentials Sharing Insight is already in trials with a number of pay-TV operators.