Netflix movie 'Bird Box' draws 80M viewers; no data for 'Roma'

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Peacock Alley Entertainment, which produced the film, told the BBC that they obtained the footage from a stock photography company called Pond5 and that they "weren't aware of its specific source".

Traveler's producers Peacock Alley Entertainment issued an apology in regards to the controversy.

Netflix is refusing to remove from its hit movie "Bird Box" footage of the rail explosion that killed 47 people in Lac-Megantic, despite an appeal from the town's mayor.

The movie has not arrived without controversy, including how the streaming giant had to warn people not to do the "Bird Box challenge" involving potentially unsafe actions while blindfolded, and YouTube later banned videos to that effect.

"We find that it's really a lack of respect, to use these images as fiction and entertainment", Lac-Mégantic Mayor Julie Morin said in a statement to the Canadian Press earlier this week.

The BBC notes that the Sandra Bullock-led "Bird Box" is not the only piece of content on the streaming service to use the Lac-Megantic tragedy as general stock footage.

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Viewers were shocked when they recognised footage of the disaster in the Netflix's film, which launched in December. "You can be sure we are going to follow up on this, and our citizens are on our side". It also apologised, saying it did not mean to dishonour the tragic event in the town, and would be replacing the footage used in the show. They know for certain that the footage is shown in the latest season of Travelers.

Written by Eric Heisserer and directed by Susanne Bier, Bird Box is based on author Josh Malerman's 2014 novel of the same name.

The clip was used to depict a fictional disaster in the post-apocalyptic movie starring Sandra Bullock.

If the news footage of chaos at the beginning of Bird Box looked a little too real, that's because it actually was. This requires participants to maneuver around while blindfolded. YouTube is cracking down on a wave of users committing so-called "Bird Box Challenges" - like driving a auto while blindfolded. The Google-owned company updated its policies as a result.

For starters, Netflix says its math shows that it now accounts for 10 percent of all TV screen time in the US.