BuzzFeed to cut 15 percent of its staff

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BuzzFeed was relying on Facebook traffic for millions of page views and clicks until recently but has seen traffic fall following the social media giant's repeated algorithm changes. "Thoughts go out to all the fantastic people who lost their jobs, because the calibre of talent is so bloody high".

The 45-year-old told employees that a restructuring of the company "will reduce our costs and improve our operating model so we can thrive and control our own destiny, without ever needing to raise funding again", and said the changes "will allow us to be the clear victor in the market" of digital media.

Many staffers have been dealing with the fallout from the BuzzFeed News controversy last week.

Internationally, BuzzFeed News' offices in Spain were closed and the company is expected to hand down more layoffs on Monday in the UK.

Its health desk of two reporters; the national desk focused on long-term features; and its national-security team have all been gutted.

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In the process of acquiring numerous newspapers, Gannett has already downsized dozens of news teams - and now if Gannett itself is acquired, the number of layoffs will get even larger.

The tech and politics staffs will remain intact, according to a source familiar with the matter.

While it's unclear if it played a role in the site's profitability, a January 10 Facebook update made it so users would see posts from friends and family before ones from brands and media companies. Last week, the site came under fire after it published a story that said President Trump directed his former lawyer, Michael Cohen, to lie to Congress about a proposed real estate deal in Moscow. The first round happened in 2017, where 100 employees were let go. BuzzFeed stands by its reporting.

Others also took to Twitter to point out that "no one should make light" of dedicated journalists - who have bills to pay - losing their jobs.

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