The film has gone viral, complete with memes and spoilers galore on social media networks like Twitter - where Netflix boasted to its followers that Bird Box has been "discovered" by "45,037,125" accounts and counting. If it's a good show, you deserve an Emmy.
Movie studios don't always know how audiences will react to a film and, while some plot points might seem innocuous to the powers that be, certain viewers can pick up on themes the filmmakers didn't and point out a project's failures.
To counteract this absurdity, the rest of us started sharing our favorite Sandra Bullock movies.
Also, Netflix has no independent verifier for checking the numbers, all of which are verified by none other than Netflix itself.
Scroll down to see what fans are saying about Bird Box's depictions of mental illness and suicide.
Computer virus disrupts production of newspapers
Teams from both companies were making progress against the virus , but weren't able to fix it before the newspapers went to print. Times readers called to inquire about their print edition, the customer service phone lines were on the fritz.
Kyle Kuzma takes blame for Lakers’ loss to Kings
He has appeared in all 34 games this season and did not miss a game last season with the Cleveland Cavaliers. James was injured in the third quarter of the team's Christmas Day win over the Golden State Warriors.
Second child dies at Mexico-US border
It is the second instance this month of a migrant child dying after being detained by United States border agents. She said: 'Lots of them have gone with children and managed to cross, even if they're held for a month or two.
So while it's hard to compare to traditional movie sales, the current top movie at the box office, Aquaman, grossed $137 million in its first week and sold close to 15 million tickets.
Netflix's original horror flick Bird Box is having something of a moment, if you haven't noticed. The film starring Sandra Bullock, Trevante Rhodes, John Malkovich, and Sarah Paulson is the best first 7 days ever for a Netflix film.
For people like you and me, maybe it's not that big a deal whether Netflix (and its streaming competitors) report numbers like this under the rosiest possible scenarios.
"Streaming services have gotten away with opting not to share the abundance of viewership information to which they have access, but as more traditional corners of the entertainment industry feel increasingly jealous of their 45 million-plus pairs of eyes, the blindfold may be coming off", concludes CNN. As many pointed out, with the amount of viewers who share accounts, there really is no telling how many actual people have seen Bird Box.