Kaepernick isn't the only person featured in the campaign.
Among the most prominent critics is President Donald Trump, who began criticizing the practice last September and has called for protesting players to be fired.
Trump sparked a mini culture war a year ago after he attacks National Football League players for protesting police brutality while in uniform, calling the athletes that do kneel for the anthem sons of bitches. It shows a tight shot of the athlete's face and reads "Believe in something".
"His comments came a day after he said in an interview with the Daily Caller, that Nike partnering with the free-agent quarterback was a awful message" and "a message that shouldn't be sent". He's now pursuing legal action against the league, arguing that team owners conspired to "blackball" him because of his social justice protests. Multiple people on social media suggested deceased veteran Pat Tillman would be a better choice for an ad about "sacrifice".
Local comedian and "Daily Show" host Trevor Noah weighed on reactions to the campaign, that soon topped the trends list as hashtags #BoycottNike and #JustBurnIt.
Watch Faith Hill Perform at Aretha Franklin's Funeral
Granddaughter Victorie Franklin said when she was young, she didn't recognize the fame of a woman others consider music royalty. Detroit's Greater Grace Temple was packed with her family and friends, who took their spots among star-studded funeral-goers.
Nothing Without Him - Several Chelsea Fans React To Eden Hazard's Display
Chelsea face a home match against Bournemouth before hosting Cardiff 14 days later after an global break. Gullit believes the Blues will struggle without the Belgium global .
Brazil's top electoral court bars Lula da Silva from running for presidency
Lula, 72, was leading in polls ahead of the vote despite serving a 12-year jail term for accepting a bribe. It is widely expected to cast Lula's candidate for vice president, Fernando Haddad, as his replacement.
Nike's stock is falling in early trading on Tuesday following an announcement that former San Francisco 49ers quarterback Colin Kaepernick has a new deal with the athletic clothing and footwear maker.
Rich tweeted on Monday night that a member of his crew cut the trademark swoosh off his socks and that he was also planning to burn them. "Former marine. Get ready @Nike multiply that by the millions". It's not the first time Brady has voiced support for Kaepernick.
Safety Malcolm Jenkins plans to continue protesting during the anthem with a raised fist this season. It doesn't make them less American. Bitter pill to swallow, I'm sure. "Bet they anticipated it".
Other athletes in the campaign include tennis star Serena Williams, New York Giants wide receiver Odell Beckham Jr. and Shaquem Griffin, a linebacker whose left hand was amputated when he was 4. An arbitrator ruled his collusion case against the league will go forward.