Meet Apple’s iPhone XS, XS Max, and iPhone XR

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At 6.1-inches, versus 5.8-inches, the iPhone XR is larger than the iPhone Xs but also cheaper. It features all the same sensors as the iPhone X, including light and proximity, but boasts faster algorithms that promise to make it easier and faster to unlock your device using FaceID.

Most of the new phones' performance improvements stem from the A12 Bionic processor. Another notable addition: Both the XS and XS Max support a dual-SIM card system, enabling multiple phone numbers and easier global travel. Both the Xs and Xs Max are fitted with a dual 12-megapixel camera arrangement, dual-SIM support and can be equipped with up to 512GB of storage.

It claims the iPhone XS runs for half an hour longer than last year's X, while the XS Max lasts an additional 1.5 hours.

The phones are updates to last year's iPhone X (10), which was released to mark the 10th anniversary of the smartphone.

With edge-to-edge displays, improved water resistance, and a camera that can 'carry out a trillion operations on every photo, ' Apple's latest iPhone line-up may be its most impressive yet. The front camera is the same as the iPhone XS with a 7MP f/2.2 TrueDepth camera that also supports Portrait Mode and Animoji.

Apple added that its Face ID recognition system is now faster and more secure using the TrueDepth camera.

Three new iPhones are heading our way: the XS, XS Max, and the XR.

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The biggest aesthetic shakeup is that the iPhone XR will arrive in no less than six new technicolour finishes, including blue, yellow and red.

Sam's Club is throwing in a $100 gift card to members who purchase and activate an iPhone XS or iPhone XS Max from September 21st through September 23rd with either AT&T, Sprint, or Verizon. Color and other features are otherwise the same as those available with the iPhone Xs, safe for one key detail: Apple promised that the iPhone Xs Max will come with up to 90 minutes of additional battery life when compared to the iPhone X. The iPhone Xs will only offer up to 30 minutes of additional battery life.

Falling in line with the previous speculation, the new Apple Watch has significantly reduced the size of its bezels and now accommodates a 35% on the smaller model, while the larger one has seen a 32% increase in screen size.

It comes in two sizes, 40mm and 44mm (up from 38mm and 42mm, respectively). The edges are noticeably rounder, though it still retains the square look.

The Apple Watch Series 4 is the first mass consumer product that comes with such functionality. It's "Digital Crown" scroll wheel now has haptic feedback by default when navigating through menus, and its speakers now produce 50% more volume than the Watch 3.

The company, in a bid to bolster its spot in the premium smartphone market, also unveiled an upgraded smartwatch that takes electrocardiograms and detects falls.

Apple pulled back the curtains on a trio of new iPhones overnight, although the usual flurry of pre-launch leaks stole most of the tech giant's thunder.

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