Kaepernick unveils new ad for Nike's 30th anniversary campaign

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US President Donald Trump attacked Nike over its support of Colin Kaepernick as the first video advert featuring the former San Francisco 49ers quarterback was unveiled.

When it comes to Serena Williams, the controversial and out of work quarterback praises her as "the greatest athlete ever" - while throwing similar compliments at stars like Odell Beckham, Shaquem Griffin and the U.S. Women's National Soccer Team.

Kaepernick became well-known for his take a knee protest during National Football League games in 2016, in support of the Black Lives Matter movement and to protest police brutality in the US.

As a camera pans to reveal Kaepernick's face, a reflection of a United States flag is reflected on the facade of a building behind him.

"Believe in something, even if it means sacrificing everything".

On Wednesday morning, the athlete released a new commercial with the famous brand that urges consumers to dream big no matter what the naysayers say.

People responded to the new ad by posting photos and videos showing them burning their personal Nike paraphernalia.

"In their new ad campaign, we believe Nike executives are promoting an attitude of division and disrespect toward America", said College of the Ozarks President Jerry C. Davis.

Some teams have reportedly asked Kaepernick if he would stop his protests, but he was "unwilling to give that assurance to them".

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There were 2.7 million mentions of Nike over the previous 24 hours, the social media analysis firm Talkwalker said at midday, an increase of 135 percent over the previous week.

"Nike's campaign will generate both attention and discussion which is, arguably, one of its central aims", he said. From NFL teams to pop culture references, it's been great fun hunting down these spin-off advertisements.

"The 30-year Just Do It Nike campaign, it's just an honor to be in it".

"I think he knew going into it what the risks were, I didn't think it would be to this magnitude, to be completely honest", Stafford said. He added: "I stand with Nike, all day, every day".

Closing his remarks, he said he stood "for anybody who believes in change".

John Sweeney, sports communication professor at the University of North Carolina, said the Kaepernick ad was created to provoke people, and in that respect, it succeeded.

Channel 3 went out to see how Chattanooga residents feel about the ad and came across Travis White, a veteran who said he supports the move by Kaepernick and Nike. "So they can, I guess, use that slogan if they want to".

The tweet inspired more players to kneel, which revived the issue between the players and their rights within the NFL. "By pursuing this approach, Nike is back in the public conversation - and, yes, they'll create some enemies (that's for sure) but they'll also reactivate their core base - and create true believers".