On the museum grounds, a DJ mixed in Aretha's greatest hits, museum personnel passed out free water, and fans took pictures of the pink Cadillac and the white banner affixed to the front of the museum that read, "Honoring the Queen of Soul and worldwide Detroit treasure".
Franklin's casket is believed to be the special order Promethean Casket, which retails for $40,000 and is said to be the same style coffin that James Brown and Michael Jackson were buried in.
Fans queued en masse Tuesday to pay their respects to legendary USA singer and "Queen of Soul" Aretha Franklin, whose body lay in a golden casket dressed in a ruffled red dress and matching heels in Detroit.
FANS lined up overnight to pay their respects to the late Aretha Franklin and got a glimpse of the legendary singer as she lay in her gleaming gold casket wearing a red cocktail dress and matching shiny red stilettos Tuesday.
Franklin's funeral will be held August 31 in her hometown of Detroit.
Franklin died August 16 after a battle with pancreatic cancer. "They really loved her, and she loved Detroit".
New Bethel Baptist Church will host its viewing from noon to 4 p.m.
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While she was born in Memphis, Tennessee, Franklin is more closely identified with the city of Detroit, where she lived most of her life. Franklin sang of cruising through the city in a pink Cadillac in her 1985 hit Freeway of Love, which earned her one of her 18 Grammy Awards. "I love her. Aretha Franklin, she always gives back".
They queued down the street and around the block before the museum opened with a steady flow trickling inside by mid-morning, an AFP reporter said.
Owens said she began planning for this week's festivities earlier this year.
The Queen of Soul was, Ms Seniors said, "a singer of the universe". Franklin then married her second husband, actor Glynn Turmann, in 1978 at her father's church which lasted for six years.
"She personified it, she monetized it, she knew how to produce it, she knew how to arrange it where everybody liked it", he said.
The singer was also aware that to pull off such an event, it would require a well-known artist to draw attendees, and naturally, Paul wanted it to be Franklin.