Amazon pulls off record Prime Day despite site glitches

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Amazon called this year's Prime Day the "biggest shopping event" in its history as shoppers bought more than 100 million products during the 36-hour sale.

Australians have the opportunity to score reduced products including books, electronics, kitchen items, fashion and footwear. This year's sale is Amazon's longest ever Prime Day, finishing at midnight on Tuesday - a staggering 36 hours of online sales. This year, the e-tailer said a record number of Prime members shopped in 17 countries, including for the first time members in Australia, Singapore, the Netherlands and Luxembourg.

Previous year millions of shoppers signed up for Prime membership on Prime Day, helping to increase the total number of Prime subscribers to over 100 million as of April 2018.

Not to mention the 25% off selected AmazonBasics and Pinzon products, up to 50% off Kids' and Baby clothing and accessories, and $10 Amazon.ca credit for your first stream on Prime Video between Monday, July 9 and Prime Day. The deals are strictly for Prime members, but even if you're not a subscriber, you can probably get a free trial month here to take advantage of the deals.

While Amazon has not said how many Aussies have signed up for Prime so far, Starcom said 52 per cent of visitors to the Australian site said they are likely to join Prime.

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Still, Prime member spending has gradually increased, CIRP also said.

While retailers like Target try to entice customers with their lack of membership fees, the base of Amazon's Prime members in the U.S.is slowing, according to research from Consumer Intelligence Research Partners emailed to Retail Dive. Analysts, meanwhile, saw other things Amazon could have done better, like discounting more fashion brands and taking more advantage of its acquisition of Whole Foods.

When do the Prime Day 2018 sales start? Walmart's price matching policy covers lower prices from online retailers on an identical, in-stock product, including Amazon, and will price adjust after the fact (although this may vary by location).

Millions of customers around the world streamed Unboxing Prime Day events including the Amazon Music concert with Ariana Grande as well as the PUBG Squad Showdown hosted by Twitch Prime with a performance by deadmau5.

The issue was "especially problematic" considering that numerous Prime deals were only available during set windows of time, noted GlobalData Retail Managing Director Neil Saunders, in comments emailed to Retail Dive.

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