We're nearly definitely getting a sneak peek at the next big update for iOS and macOS (and probably watchOS and tvOS, too), but there is also a chance Apple will share some news about a new iPad Pro, as well as the rumored second-generation iPhone SE.
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Unlike Facebook and Google, Apple's business doesn't depend on gathering data to sell ads (though it does collect user data for ads in places like the App Store).
The new features are likely to remind users to take regular breaks from using their iPhones for prolonged periods and provide breakdowns for how much time is spent using each app.
The AirPower pad was announced late previous year but Apple has since been quiet about an official release date. That could include the announcement of ARKit 2 with new support for multiplayer modes in AR-based games. But the big news with the macOS is likely be several new tools that may help developers write applications that will work seamlessly across the iPhone as well as a full computer like the MacBook Air.
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In recent years, Mac software has taken a back seat to new features for iPhones and iPads, which makes sense given that those iOS devices generate about two-thirds of Apple revenue.
There's also plenty of rumours to suggest that some new hardware will be unveiled during the event with some predicting a new iPhone SE is set to be revealed. Rumours even suggest that Apple could present a new MacBook Air with a Retina display, 10 years after launching the line, which has barely been updated in nearly three years.
A new iPad Pro may also be on its way, too.
In fact, Apple employees are already testing the NFC technology on their iPhone to unlock doors at the company's headquarters, according to The Information, which, citing sources familiar with the matter, first reported on the NFC changes coming down the pike.
Apple has been going all in on augmented reality, and it could debut new advancements. "Despite Siri's relative adoption among Apple consumers and more recently with Apple Business Chat, more brands plan to invest in Amazon Alexa and Google Assistant than in Apple's 'Siri, '" said Thomas Husson, Vice President, Principal Analyst serving chief marketing officers at Forrester.