The average amount a metro Detroit motorist spends on maintenance linked to poor road conditions is $865, Crain's reported this winter.
Domino's customers can nominate their town for pothole repairs on the Paving for Pizza website, and if selected, their city will "receive funds to help fix roads so pizzas make it home safely". This isn't an example of a country failing to provide basic upkeep to its citizens-nope not at all.
Domino's, a longtime provider of pies of the pizza variety, has announced the launch of its new Paving for Pizza campaign in an effort to fix shitty roads that are so shitty they just might impact the delivery of their products.
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Domino's Pizza has a new menu item: asphalt. To illustrate its point, the site includes visuals of what can happen to a pizza when traveling in a vehicle that hits a pothole.
The pizza company has introduced a website to take nominations for towns that need help paving potholes. "We know that feeling is heightened when you're bringing home a carryout order from your local Domino's store", Domino's USA President Russell Weiner said in a statement.
"We don't want to lose any great-tasting pizza in a pothole, running a wonderful meal". They already have fixed 40 potholes in Milford, Delaware. At first, it sounded gimmicky, sure, but the company has actually helped pave more than 200 potholes to date, with Athens, Georgia, getting the most at 150. They're even branding the tarmac that they have fixed with advertisements for Domino's.
Domino's is dead set on making sure customers get home with their pizzas intact.