Will UK sugar tax take fizz out of drinks industry?

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The charity Cancer Research UK estimates that around half of drinks that would have been taxed have reduced the level of added sugar in their recipes.

A sugar tax on soft drinks has come into force in the UK.

Drinks with 5g of sugar per 100ml will face a tax of 18p per litre, while those with more than 8g per 100ml will face a higher rate, 24p per litre.

We owe it to our kids and ourselves to reduce the amount of sugar we consume and look after our health. The revenue generated will be put into the Primary Sports Premium, the creation of a Healthy Pupils Capital Fund to help schools upgrade their sports facilities, and give children access to top quality PE equipment.

But it seems this has caused outrage for some, who believe the tax is an example of the United Kingdom being a "nanny state", while others have raised concerns about consuming artificial sweeteners.

Health campaigners hope the tax will mark the start of a more ambitious government obesity policy, including tighter measures to regulate the advertising of junk food.

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Previous year the recipe of Dr Pepper was changed and the drink contains 32% less sugar than before. And how much sugar is in the most popular drinks?

Tesco has reformulated all of its own-label soft drinks to come in below the threshold for the levy, as have Morrisons, Asda and The Co-op. Half of Britons said they would cut down on unhealthy foods and drinks if they were more expensive, according to a study from Mintel.

"So, while the sugar tax might be shining the spotlight on sugar, the trend towards developing healthier alternatives is so much bigger than that and one that has been bubbling away for some time." .

Brands such as Fanta, Ribena and Lucozade have cut back, but Coca-Cola and Pepsi have decided not to change their recipes at all.

But the tax will solve neither obesity nor tooth decay and PHE is urging parents to change their children's eating and drinking habits. A 2003 World Health Organization (WHO) technical report provided evidence that high intake of sugary drinks (including fruit juice) increased the risk of obesity, and since then, the evidence has piled on.

"Nevertheless, there are still opportunities for retailers to provide more shopper support in making healthier and price savvy choices, while simultaneously promoting customer loyalty". Irn-Bru now has four teaspoons of sugar in a can compared to the 8.5 teaspoons previously.

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