Spotify rumored to improve its free music service for mobile users

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Here's a new kind of bundled TV service that doesn't involve your cable company: If you subscribe to Spotify Premium, now you can add Hulu for a total of $13 per month, saving $5 per month off the price of both.

The company wants the free service to be easier to use, especially on mobile. Although the Sweden-based company has yet to confirm the report, Spotify is expected to officially announce the updated service in the next few weeks.

It's a nice little bonus for PlayStation gamers - Spotify had initially been a console exclusive for Sony, but with the service now available through Xbox One consoles too, PS Plus subscribers maintain their edge. Thus far this model has worked well. This year, Spotify aims to grow its customer base to 200 million and generate 96 million paid subscribers. The growth of paid streaming has boosted music industry sales for three years in a row.

What's more, Hulu is betting that subscribers will eventually graduate to more expensive plans, including its $11.99 monthly commercial-free on-demand offering and its $39.99 monthly live TV service (which includes access to Hulu's SVOD lineup). The basic package is $9.99 a month. Technology giants Inc., Apple Inc. and Alphabet Inc. are all vying for a larger share of the music subscription market.

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Apple's music streaming service is set to overtake Spotify in the U.S. this year. If people choose to pay Spotify nothing, they still get access to millions, and millions of songs - with the only differences being that they're limited in the number of song skips, can't download music to their devices and get the occasional ad interruption.

Spotify has otherwise resisted calls to change the free service, insisting it needed a compelling offering to compete with YouTube, the world's most popular video site.

The music industry has been gossiping about Spotify's plans since it invited members of the media to an announcement scheduled for April 24.