Apple Music appoints new Thoughts, Strikes 48 million Readers

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Word on the street was that Apple's music streaming service had surpassed the 40 million user milestone and that has been officially confirmed by the company today.

But that's not all, Variety reports that Apple is also shuffling up its Apple Music team as it names Oliver Schusser as the head of its music streaming division.

With Schusser's promotion, Apple marketing exec Tracey Hannelly has now been promoted to lead global services in 155 markets. While in the United Kingdom, he played a key role in the acquisition of Shazam, which has yet to receive European regulatory approval.

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Apple's top streaming music competitor Spotify Technology SA includes 71 million alleged top notch readers, an amount which includes customers who've awarded the business a credit card amount for a free trial offer. The new figures show that another 2 million signed up from March to April (a gain of 5.3%) to pay for Apple Music. Which means at this pace, Apple Music will eventually have more paying subscribers than Spotify.

Apple resisted the subscription-music model for years as its iTunes service dominated sales of digitally downloaded music.

Range magazine earlier reported that the new subscriber amounts and Schusser'therefore promotion.